This EVENT Date Has Moved to next month, November 18, 2009 - 4pm. Please visit our Website at http://www.SoCalBMA.org/Programs - or go directly to Registration at http://socalbma111809.eventbrite.com

Thursday • October 22 • IE-Rancho Cucamonga

4pm Private Tour • 5pm Wine Tasting & hors D'oeuvres • 6pm Program

"Green Marketing In The B2B Environment: Does It Really Matter?"
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Keynote:
Glenna Wiseman
VP-Marketing
The HelioGroup

Be among the first... On October 22, join us in the spectacular glass-walled Gallery at The Frontier Project.  This brand new, all-green USGBC LEED® rated structure, grounds and interior are the perfect backdrop for Glenna Wiseman's captivating presentation highlighting three innovative green marketing projects: HelioGroup's internal marketing division; Porsche Logistics; and the oldest remaining Bob’s Big Boy in America.

• How did Porsche make solar sexy?
• Can the most famous burger place in America truly go green?
• How green is your company's image?  Your clients'?
  
• And is it all just a PR thing or does it really matter to your b-to-b marketing efforts?

Glenna will highlight the innovative case study of Porsche North America's internal B2B operating division, Porsche Logistics.  She will also feature Bob's Big Boy, Burbank, 60th anniversary and how its solar message was utilized to reach new commercial and public sector customers.

Understanding how HelioPower builds strong b2b client relationships will be the first platform of Glenna's presentation.  HelioPower has developed a successful approach to building business-to-business relationships by assisting clients with their “green” brand and communications messaging.  This win/win strategy has yielded new approaches to building green corporate marketing elements. "Leveraging the resources of large channel partners to build effective affiliate marketing programs, maximizing the resources offered by those partners, is vital for companies of any size in building a larger outreach," says Glenna.

About Glenna Wiseman and the HelioGroup

A solar industry Senior Marketer, PR and Web Executive, Glenna Wiseman is a dynamic strategist whose passion, backed by sharp skills, has created successful campaigns for new companies, and growth for existing firms.

Helio works with international corporations including Sharp’s solar division, Mitsubishi Electric & Electronic, Canadian Solar and SunPower, bringing their resources to bear in promoting Helio commercial and large scale client programs.  The HelioGroup consists of three firms with an integrated approach to the green energy industry: HelioPower, founded in 2001 and a leader in engineered solar photovoltaic installations; HelioEMS, energy management solutions and Helio Micro Utility, a developer/owner of solar generation systems.

This EVENT Date Has Moved to next month, November 18, 2009 - 4pm. Please visit our Website at http://www.SoCalBMA.org/Programs - or go directly to Registration at http://socalbma111809.eventbrite.com

Schedule - Thursday, October 22
4:00pm - Private Tour of The Frontier Project facility
5:00pm - Wine Tasting & hors D'oeuvres
6:00pm - Program

Venue
The Frontier Project - 10435 Ashford, Rancho Cucamonga 91730

Fees
$15-$30 - Early Bird registration by 10/15
$25-$40 - Advance registraton by noon 10/19
$35-$50 - At-the-Door (first come, first serve)

Make this your first SoCalBMA event as a member, and save on registering for this event. Simply click on our logo located to the right of this secton, and join online the Business Marketing Association, Southern California Chapter.

Questions?  info@socalbma.org • 714.850.1240 • http:www.SoCalBMA.org